Work Experience

  • Online Marketing Specialist

    freelancer
    15 Sep 2010 - present

    As a freelancer online marketing specialist, my activity extend to planning creating and managing the online marketing presence of unique customers from various industry. 

    Online project references:

  • online marketing specialist

    @Számlázz.hu
    22 Jan 2018 - present

    Main activity:

    • Coordnating the PPC activity in cooperation with online agency
    • Continuous analizing, monitoring and evaluating of the online presence
    • Content management of the company websites
    • Managing eDM campaigns
    • Take part in operative tasks of the marketing group
    • Graphic design
  • Online campaign specialist

    @K&H Bank
    6 Mar 2017 - 15 Jan 2018

    My main task was coordinating marketing campaings for K&H Group (business needs analysis, planning and scheduling budget, monitoring, evaluating)

    Further activities:

    • planning and coordinating long-term PPC campaigns
    • creating campaign briefs
    • decision-making, evaluating and measuring related to creative and media strategy
    • administration of the offers and contracts
    • coordinating the creative and media vendors
  • Marketing Manager

    @ManpowerGroup
    1 Oct 2015 - 4. Mar 2017.

    My main task is the management of the marketing group (four members), which supports all the ManpowerGroups’ brands in Hungary as an in-house agency. Furthermore it includes planning and excecuting the internal communication and employer branding activity.

    The marketing team’s main scope of activities:

    • planning and developing the online presence (project management of 4 new websites)
    • branding (online & offline)
    • developing the social media presence (60% increase of average organic reach)
    • marketing support of the sales and HR groups
    • adapting the global marketing materials
    • performing surveys and researches
    • organizing external and internal company events

    Online project references:

  • Marketing Specialist

    @ManpowerGroup
    1 Jan 2015 - 30 Sept 2015

    My main task was to support the launch process of a new brand called Experis. It included the organization of the launching event, the project management of the experis.hu job board and additionally creating and adapting the print and digital marketing materials. I was in charge of managing the whole marketing budget for the brand.

    I proposed the expansion of ManpowerGroup's online authority by creating several microsites and social media pages. Considering cost-effectiveness I created two web pages by myself.

    Webpage references:

    • experis.hu (project management, content creation)
    • hianyszakmafelmeres.hu - Project canceled in 2017 (created by me, content management)
    • legyenallasod.hu - Project canceled in 2017 (created by me, content management)
  • Marketing Associate

    @PrintPix Printing House
    1 May 2012 - 31 Dec 2014

    My main task was the coordination of the full offline and online marketing presence and the continous marketing support of the executive manager and sales team

    I managed the launching of 2 new websites and 1 webshop and 2 web-to-print (W2P) sites. In 2012 one of the W2P reached 100% growth YoY, in 2013 29% growth YoY of selling calendars during the campaigns. 

    Futhermore I was responsible for making the SEO activity and managing the Google AdWords (30 MFt/year) and Facebook PPC (1 MFt/year) activity. At the Printing House, I learned a lot about graphic design and the prepress process.

    Online project references:

    • printpix.hu (project management, content management, SEO, CPC)
    • egyedinaptarkeszites.hu (project management, contern management, Google CPC, Facebook PPC - the page changed in 2015)
    • gyorsbelyegzokeszites.hu (created by me, content management, SEO, Google CPC)
    • nevjegykartyam.hu (created by me, content management, SEO, Google CPC)
    • belyegzom.hu (project management, content management, Google CPC)
  • Marketing and Business Development Consultant

    @Gold Consulting
    15 Feb 2011 - 30 Apr 2012

    I was responsible for the internal marketing activity of the company, furthermore planning and carrying out the customers marketing actions (mainly on online platforms). I created short-term marketing plans for the customers, business and markeing plans for competitions (NFÜ).