Work Experience

  • Head of Marketing

    @ Billingo
    24 Jul 2023 - Present

    Providing marketing strategic directions to C level executives. Cooperating with the Sales, Product and Software Dev. departments to be focused and deliberate ensuring outstanding performance in order to reach the ambitious business goals.

    Taking a data-driven and SEO approach in content strategy. Introducing innovative frameworks into marketing planning, copywrighting, graphic design, lead generation and everyday marketing operation. 

    Responsible for leading a team of marketing professionals (4 people). Providing development trainings for the team.

  • Marketing and sales support team lead

    Roar by Generali
    16 Dec 2019 - 23 Jul 2023

    Responsible for leading the overall marketing strategy and plan for Roar. Driving the planning and budgeting of marketing campaigns across paid channels and social media. Measuring and assessing the ROI of marketing activities. Lead on the back office team (3 people) and support the sales team (170+) by sales-qualified-leads, contents and administration.

    Achievements/Projects:

    • Creating a brand new, modern website for the Roar brand. The main focus was on mobile first design, UX and SEO.
    • Building up an effective lead generation structure using paid channels (Google and Facebook) and collected thousands of sales-qualified-leads.
    • Launchinga SEO optimized blog, and reaching the top 3 organic places with more than 90 relevant keywords.
    • Launching a unique, professional vlog on YouTube focusing on everyday finances.
    • Taking a new approach to social media management, focusing on user engagement.
    • Providing frequent and impactful development trainings for the team.
    • Other branches in Generali often ask me to take part in projects related to online presence planning.

  • Marketing manager

    Agrodat
    1 Mar 2019 - 15 Dec 2019

    As a marketing manager, I worked on the market launch of the brand.

  • online marketing specialist

    Számlázz.hu
    22 Jan 2018 - 28 Feb 2019

    Plan, analyze, optimize and measure the company’s campaigns on paid channels (Google, Facebook). Content management of the company websites (Wordpress). Graphic design and copywriting. Manage EDM campaigns.

  • Online campaign specialist

    K&H Bank
    6 Mar 2017 - 15 Jan 2018
    • coordinating the online marketing communication campaings of the K&H Group (business needs analysis, planning, creating budget and schedule, implementation, monitoring, evaluation)
    • coordinating long-term PPC campaings
    • creating campaign briefs
    • decision-making, evaluating and measuring related to creative and media strategy
    • administration of the offers and contracts 
    • coordinating the creative and media vendors
    • campaign administration

  • Marketing Manager

    ManpowerGroup
    1 Oct 2015 - 4. Mar 2017.

    Management of the marketing team (group of four), which supports all the ManpowerGroups’ brands in Hungary as an in-house agency. 

    • planning and developing the online presence (project management of 4 new websites)
    • branding (online & offline)
    • developing the social media presence
    • marketing support of the sales and HR groups
    • adapting the global marketing materials
    • performing surveys and researches
    • organizing external and internal company events

  • Marketing Specialist

    ManpowerGroup
    1 Jan 2015 - 30 Sept 2015

    My main task was to support the launch process of a new brand called Experis. It included the organization of the launching event, the project management of the experis.hu job board and additionally creating and adapting the print and digital marketing materials. I was in charge of managing the whole marketing budget for the brand.

    I proposed the expansion of ManpowerGroup's online authority by creating several microsites and social media pages. Considering cost-effectiveness I created two web pages by myself.

    Webpage references:

    • experis.hu (project management, content creation - the page ceased in 2018)
    • hianyszakmafelmeres.hu - Project canceled in 2017 (created by me, content management)
    • legyenallasod.hu - Project canceled in 2017 (created by me, content management)

  • Marketing Associate

    PrintPix Printing House
    1 May 2012 - 31 Dec 2014

    My main task was the coordination of the full offline and online marketing presence and the continous marketing support of the executive manager and sales team. 

    I managed the launching of 2 new websites and 1 webshop and 2 web-to-print (W2P) sites. In 2012 one of the W2P reached 100% growth YoY, in 2013 29% growth YoY of selling calendars during the campaigns. 

    Futhermore I was responsible for making the SEO activity and managing the Google AdWords and Facebook PPC activity. At the Printing House, I learned a lot about graphic design and the prepress process.

    Online project references:

    • printpix.hu (project management, content management, SEO, CPC - the page changed in 2019)
    • egyedinaptarkeszites.hu (project management, contern management, Google CPC, Facebook PPC - the page changed in 2015)
    • gyorsbelyegzokeszites.hu (created by me, content management, SEO, Google CPC - the page ceased in 2018)
    • nevjegykartyam.hu (created by me, content management, SEO, Google CPC - the page ceased in 2018)
    • belyegzom.hu (project management, content management, Google CPC - the page ceased in 2018)
     

  • Marketing and Business Development Consultant

    Gold Consulting
    15 Feb 2011 - 30 Apr 2012

    I was responsible for the internal marketing activity of the company, furthermore planning and carrying out the customers marketing actions (mainly on online platforms). I created short-term marketing plans for the customers, business and markeing plans for competitions (NFÜ).